“The Keg” has made its way into modern culture and modern offices. Many shared offices and coworking spaces brag about their 24-hour keg on tap for members. But we don’t think it’s that great, and here is why:
Hosting a monthly happy hour instead is the true community builder. A set time and date for all members to pencil in on their calendar and enjoy an hour or two after a long day’s work. This encourages members to network and reconnect with one another.
What are your chances of really connecting with someone at the “keg cooler” while grabbing a quick beer before heading back to your desk at 2pm on a Tuesday?
Although we are in full support of liquid creativity, do you really want your team to be encouraged to have a beer throughout the day while on the clock?
For those places that serve these kegs, how good is the quality of the beer? We’ll just leave it at that.
The Wall Street Journal pointed out that as workdays are expanding, "alcohol flows more freely," which can be risky as the "keg becomes the new water cooler.” This practice is creating a blur between work and social lives. This is a key reason why planned happy hours are so much better (work is done, social begins).
We take your work as seriously as you do (AND we host a monthly Happy Hour). Our mission is to provide the space where real work can get done. We don’t apologize for not providing the bells and whistles like arcade games and unlimited beer on tap. Frat parties were fun, but we are a place for innovators to grow their business, and together, we can work better.